THIS SEASON’S POP SURF IS ECO FRIENDLY AND IT’S GOOD TO SEE. HERE’S WHAT ROXY HAS TO SAY ABOUT THE NEW COLLECTION.
Oceans suffocate in a world of plastic, snow caps are melted by the rising temperatures inflicted by global warming. Roxy girls around the world see first-hand what catastrophic changes have been brought on by pollution. Each one of them has worked hard at educating others, at fighting for a cleaner world.
Roxy stands by their side and unveils the new eco-fabricated Pop Surf collection, a first step in the right direction.
The new Pop Surf collection is made from sustainable techno-fabrics including nylon made from 100% regenerated polyamide. This technology makes no concessions: Roxy’s sustainable Lycra is twice as resistant to chlorine, suntan cream and oils.
Wetsuits have not been left out of the equation.
Roxy has adopted a new water-based glue which eliminates toxic solvents that harm the environment.
Black wetsuit dyeing has been reviewed to involve dope-dye yarn, a process that cuts down water and waste, saves energy and adds extra pop to your surf gear. Our wetsuits feature both neoprene made 100% from limestone and polyester made from recycled plastic bottles. This process keeps plastic out of the oceans and reduces material consumption as well.
What this truly means
- 600 grams of solvent / VOC eliminated per wetsuit
- 104L of water resources saved per kilogram of fabric
- 25 plastic bottles recycled per wetsuit
The 2019 Pop Surf collection is a proud partner of the Surfrider Foundation, an environmental not-for-profit organisation that aims at defending the ocean and the coastline in a sustainable manner.
“When it comes to protecting the ocean, we all have a role to play. On the basis of this principle, Surfrider develops collaborations with stakeholders in our community who wish to commit themselves and assume their share of responsibility. We are therefore very happy to partner with Roxy who, through its desire to raise awareness in its own community, provides us a great opportunity to strengthen the dissemination of our messages by allowing us to benefit from its network and the notoriety of its athletes.” – The Surfrider Foundation
We have a long way to go and it is but the first of many adjustments Roxy will make to improve sustainability efforts within the brand. From an eco-fabricated snow range later in 2019 to educational partnerships and events with minor environmental impact, Roxy takes a stand with its athletes to fight for improvement and for more awareness about what it truly takes to make a change for the better.
The full Pop Surf collection is available now: