Pull-In Da Tai squirrel undies from www.blackleaf.com
Spirit Hood from www.Surfdome.com
Supreme Being bear jumper from www.Surfdome.com
Kipling animal bag from www.Surfdome.com
Pull-In animal print leggings from www.blackleaf.com

Compiled by Amie Trewin a fashion PR intern at Coffin On Cake – a PR agency which represents action sports and lifestyle brands such as Rip Curl, Pull-In, Surfdome.com, Alpinestars, Fallen and Converse Bags and Accessories.

On our visits to brands one question keeps coming up, “Do girls really want a surf mag, or do they just want fashion mags?” We say no way we think you deserve your own surf mag obviously, but what do you think? Is it the latest fashion trends, new shoes and make up that rocks your world or do you want to read about surf girls ripping?

Get involved, vote on our poll to the right of this page, and give us your views below good or bad…just be honest we really want to know what you think. We’ll pick a random entry to win a SurfGirl subscription.

Featuring on-trend knits, the ultimate in evening warmth – the Superfleece, a diverse range of new beanies, hats and jackets, as well as snug autumn boots, this collection from OʼNeill is a must-have to get ready for the change of season ahead.

To launch the collection OʼNeill teamed up with OʼNeill One Way Runway winner Tatjana Maul.

Tatjana became the face of OʼNeill after winning the modelling contest with a difference in Ibiza on June 9th. She also won a modelling contract with Next Model Management.

“It has been such an amazing experience since winning the One Way Runway,” said Tatjana. “Not only do I feel more part of the OʼNeill lifestyle than ever, but starting to model the collection has been such an amazing experience – and the clothes were amazing! I didnʼt want to take them off!”

And see the full collection at http://www.oneill.com/#/women/europe/collection/

Hi Emilie, how cool does it feel being an up and coming photographer ?

Being able to do something you’ve wanted to do since you were little is the best feeling. I love how with photography there is no limitations or boundaries, I’m always learning new things and its great working with different clients  as it really makes you explore your own style and technique. Its great being to show people how I see the world through my camera.

Have you met some awesome people on your travels?

I’ve met so many awesome people, I’ve been lucky enough to shoot some pretty great rock bands and do UK tours with some of my favourite musicians from America, It was cool to work with bands I’d admired for such along time and then have them turn into friends, I also love doing fashion shoots as I use models from all over the UK, The girls I used for the surf girl editorial we’d all never met before the shoot and now we are all organising a camping/surfing weekend next month as we all got on so well.

The photos you take are really diverse in terms of the retro black and white shots of girls carrying longboards and bright colourful shots. What inspires you to take the photos?

I think I’m mainly inspired by fashion and my friends, I’ve always pushed myself as a stylist and its how all my work forms, I come up with a look and then base the whole shoot around it, and with my friends and people I love how each person has their own style and image and I love using it and creating my own view of  it in my work.

You were a finalist in the Professional Photographer of the Year awards 2010. How awesome was that?

It was awesome to see myself next to  professional/agency photographers when I was still at uni and learning, I was put it the best editorial category, I entered the work I shot for my first ever commissioned and published editorial  for a magazine in LA. so I was so proud to see it take me to a finalist in the competition from over 3,000 entries

What kind of surfboard do you ride?

I normally use my boyfriends Roger Coper Minimal.

What’s your fave place to surf?

I always go to Porthcawl, it’s my local break.

What sort of equipment do you use when doing your photography?

I shoot with a Canon 550D and normally stick with my 50mm 1..8 lens.

What would you say has been the best and funniest shoot so far and why?

I shot a lookbook for the clothing Brand Love at Topshop, I got to choose my own models and creative team and they gave us a cottage for the night for us all to stay in. We were all so excited  and rather than all staying in our separate bedrooms we all put the mattresses in one room and had a massive sleepover. The next day one of the designers from Love took us to a field they wanted us to shoot, we ended up getting chased out by a few angry, wild horses. It was a great day, shooting look books are always so much fun as the designers always have clear ideas of what they want so it great trying to turn there ideas into images

What is the most exciting place you’ve been to so far whilst doing your photography?

I’d have to say Antigua, I shot a series of images of my twin brother out there using 35mm black and white film and an old eos5 film camera. It’s some of my favourite work.

Last but not least. What advice would you give someone wanting to be in your position?

I think the best advice would be to just get yourself out there! I spend my time constantly emailing magazine’s, contacting designers, models etc you name it i’m emailing them. The internet is a great platform for photographers/creatives. It allows you to promote your work to an unlimited audience. Also by documenting everything you do is great as it give people a chance to learn from you and see how you work. It’s great to see how my youtube channel with videos from my shoots has over half a million hits and my fashion blog at 40,000 with a few thousand followers. I would also advise people to blog! It gives you  a chance to look back and see how far you’ve come and what you’ve learnt. I always get people emailing me asking if they can come help out on a shoot or saying how I’ve inspired them to want to be a photographer and its the best feeling in the world.

SurfGirl’s latest fashion shoot was shot by Emilie in Coney. Not Coney Island, N.Y but Coney Beach Theme Park, Porthcawl! We loved it, check it out in the latest issue.

One fashion savvy girl or guy can win a day of one-on-one fashion tips and personal styling with Alexis at London’s Oxford Circus. Meeting at Schuh’s Oxford Street Store the trend hungry winner will select the Converse Accessories of their choice before going for lunch and an afternoon’s styling and fashion advice, where Alexis will pass on her finest trade secrets and advice on how to wear your new accessories.

The prize includes a Converse Bags & Accessories shopping spree at Schuh’s flagship store on Oxford Street, lunch with Alexis and an afternoon of Styling tips with the T4 ‘Style the Nation’ Fashion Mentor, with spending money. Entry is free via Schuh’s Competitions page, here http://www.schuh.co.uk/competitions.aspx?CompID=127 and you can follow Alexis’s Styling adventures on Facebook http://www.Facebook.com/alexisknox/. Competition closes on 10th September.

About CONVERSE BAGS & ACCESSORIES:
This season, Converse take their illustrious heritage and iconic style that has seen their classic sneakers and Chuck Taylor All Star logo omnipresent since the 1900s, to create their first dedicated Bags & Accessories Collection.

The debut collection, which launches nationwide this month, reflects the simple and versatile styling synonymous with Converse and features a Heritage range of airline-style shoulder bags presented in bold primary colours, as well as a line of Chuck Taylor logoed athletic backpacks, duffel bags and messenger bags.  The range also includes a nod towards Williamsburg and Bowery (NYC) styling through their premium line of heavy cotton canvas backpacks, messenger bags and duffel bags emblazoned with the iconic Chuck Taylor All Star logo, steel eyelet details and contrast stitching, available in muted white, khaki and charcoal tones.

The new line is available from a range of UK stockists including Schuh, JD Sports and http://www.blackleaf.com.  Prices range from £19 – £54.95

Sunglasses don’t just protect your eyes, they can also transform your face.

Nothing gives a more stylish appearance than a cool pair of shades. Think Jackie O in her oversized sunnies, Farah Fawcett in her aviators, or Audrey Heburn in her cat’s eyes.

They can make you seem cool, sophisticated or mysterious in once easy swoop. Plus they protect your eyes from harmful rays and the glare of the sun, and cover a multitude of sins when you’re feeling a bit worse for wear. If you’ve not yet found your perfect pair, then be inspired by our selection.

�I can�t believe this whole experience,� said Tajiana. �At the moment it doesn�t feel real. I think when I go back to Holland and take a breath I will realise how amazing these few days have been,� she said. �I just can�t believe I won!!!�

Tatjana will star in the Spring Summer 12 campaign for O�Neill and has also won a modeling contract with Next Model Management.

All 12 girls from around the world – chosen from the thousands who joined the competition on www.facebook.com/oneillgirls, put on a spectacular show in front of the hundreds gathered around the cliff for the event.

However, despite all the confidence and smiles on the Runway, there were a few nerves and fears amongst the girls.

I didn�t tell anyone before, but I am actually scared of heights,� said Tatjana. �However the one good thing was I knew that the O�Neill Superkini was going to stick to me, which was quite a good thing considering there were cameramen under the water!�

Given the enthusiasm and excitement from all the girls, it was a tough decision for the panel of judges who were sitting watching the catwalk and cliff jump. Choosing the winner were supermodel, Elyse Taylor, O�Neill professional surfer, Raine Jackson, O�Neill Female Brand Manager, Carla Eikenaar, Next Model Management Women�s Booker, Grace Puc, and Company Magazine editor Victoria White.

�All the girls were amazing up there today,� said Elyse Taylor. �They looked great, had so much energy and so many laughs, and they had guts to jump off that runway.�

�Tatjana is the perfect O�Neill girl,� said O�Neill Female Brand Manager, Carla Eikenaar. �She is the kind of girl who will have fun no matter what she is doing, and she looked amazing up there on the One Way Runway.�

Although it was a competition � which started back in March on www.facebook.com/oneillgirls� – the past three days has been focused on having fun.

�Of course we have all come here and want to win,� said German contestant Sophie Ferch. �But actually it has been so much fun and I have had the best time hanging out with all of the girls, it has become more about the whole experience. It�s been amazing.”

The finalists on the One Way Runway were (in alphabetical order):

ALICE IVAN (USA)
AURORE MORISSE (BE)
JENNIFER VAN DER TOORN (NL)
KARYCIA IGLESIAS (ES)
NATASHA FOOTMAN (GB)
SARAH EBSTEIN (FR)
SOPHIE FERCH (DE)
SOPHIE JASPERS (BE)
STEVIE BREEZE (AU)
TATJANA MAUL (NL)
TEREZKA PROUZOVA (CZ)
VALENTINA VALENTE (PT)

�I can�t believe we are finally here,� said Elyse Taylor. �It�s been such an exciting build up to get to this moment it�s so great to now see it all about to happen. The girls are all brilliant � they all seem to have a real fun O�Neill spirit and I think everyone is now just counting down until tomorrow evening for the catwalk.�

Tomorrow at 6pm local time, the girls will be wearing the new O�Neill Superkini � the only bikini that will stick with you no matter what the water throws your way � as they jump the few meters off the cliff at the end of the catwalk and into the sea.

Underwater cameramen and photographers will be capturing all the action as it is broadcast live on a big screen for the hundreds that are geared up to line the beach in the bay of Cala Bassa.

Each girl will have one chance to walk along the cliff top, and jump into the water to show that she is a model with a difference. The prize is to star in the O�Neill 2012 campaign as well as win a modelling contract with Next Model Management.

The 12 girls will be judged by supermodel, Elyse Taylor, O�Neill professional surfer, Raine Jackson, O�Neill Female Brand Manager, Carla Eikenaar, Next Model Management Women�s Booker, Grace Puc and Company Magazine editor Victoria White.

�We are looking for girls who not only look good on the runway, but also have that O�Neill spirit,� said Carla Eikenaar about choosing the winner. �It�s about getting up there, jumping into the water and having a lot of fun.�

The catwalk will take place at 6pm local time on the stunning beach of Cala Bassa where the 12 girls will walk the runway built into the cliff and jump off the end into the crystal clear waters of the Mediterranean wearing the O�Neill Superkini � the bikini that, thankfully, sticks to you.

http://www.facebook.com/oneillgirls