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Celebrating their 21st anniversary this year, Fat Face launches their Spring 2010 range this month.

Check out the full range of women‚Äôs spring kit at www.fatface.com

NEW – The Fat Face Big Foot Scarf!

Fat Face has collaborated with iconic Shetland Island based wool designer, Andrea Williamson, to create their Winter 09 feature item – The Fat Face Big Foot Scarf.

Andrea has been designing and producing cult knitted accessories since her childhood, learning and perfecting the technique of wool application from the generations of women in her family. Andrea’s inspiration comes from traditional Shetland knitting which has absorbed influences from centuries of trade links with Europe and Scandinavia, and its result is currently one of the most consistent fashion trends on the winter market.

Andrea says, “Over the years I have collected old battered notebooks of patterns and garments from generations of family members, I take the vibrant and innovative sections of these designs to create quirky modern guises. Through only using natural Shetland sourced lambs wool I am able to make sure my creations have minimum impact on the environment but still have the soft tactile qualities which wool provides. With this particular scarf, I wanted to create a warm and colourful winter piece using traditional techniques applied to a contemporary product but all made with love, care and kindness ‚Äì the spirit of Fat Face!” she says.

From Andrea’s knitting needles to the catwalks of the world, this transcending trend revival is on point for this festive season and for Fat Face, this scarf celebrates a ‘road trip journey’ which has inspired their entire winter collection ‚Äì exploration, adventure and the experience of kinship and kindness…..

With only 50 pieces available online at www.fatface.com these scarves are expected to sell like hot cakes!

Fashion

The Fat Face Women‚Äôs Spring 2010 range is fresh, young and dynamic, incorporating a new fit into the clothing.

Moving into Spring, a huge focus is placed on denim with styles and washes to suit the needs of every fashionista.

Also, watch out for Fat Face‚Äôs jewellery range. Combinations of fabric, bead, resin and ceramic necklaces compliment the clothing range perfectly in bright spring colours.