Coffin on Cake PR are proud to announce they have been appointed by the inspirational women’s label ROXY to handle their UK communications strategy and all UK press and brand enquiries.
With the beach and the mountain at the very heart of the ROXY brand, the Agency will be taking a lead role in positioning ROXY’s seasonal fashion collections including their much sought-after swimwear and technical snow ranges, events, and the faces of the ROXY label which include of some of the world’s most inspirational female athletes, from the golden girl of the Winter Olympics Torah Bright and ‘ones to watch’ UK snowboard talents Aimee Fuller and Katie Ormerod, to surfing’s finest including Sally Fitzgibbons, Lee Ann Curren and iconic longboarder Kassia Meador.
Following successful fashion collaborations in previous seasons with Henry Holland and Cynthia Rowley, 2013 will see ROXY team-up with Diane von Furstenberg on a very special collaborative line to be launched in Spring followed by key seasonal collection stories. Coffin on Cake Company Director Dean Bennett said, “ROXY’s iconic heart logo means so much to active young women and ROXY products hold a completely unique position in the female fashion market. For SS’13 we’re thrilled to showcase the much anticipated ROXY Outdoor Fitness range that not only combines fashion and performance but will also encourage a new generation of girls to live actively outdoors, and with our digital work at the core of our expertise we’re particularly excited to be communicating ROXY’s “Dare Yourself” campaign, a global social media campaign that will aim to encourage women to be spontaneous and dream big.” Speaking on the appointment, Roxy’s European Communications Manager Marie-Aurelie Duche said, “Coffin on Cake showed a real understanding of what it means to be a ROXY girl and the potential for our categories in today’s market. We are thrilled to see Coffin on Cake present our SS13 lines.”