The competition which is coined, ‘Fat Face, Proud Sponsors of Life Outside the 9 – 5’ is seeing the lifestyle brand scouring the country to find out what people really like to do in their spare time, whether that’s walking the dog; jumping 20ft high on a wakeboard or anything else they might uncover!
“There’s a real appetite to understand what people do in their spare time,” explains Lindsey Sexton-Chadwick, Head of Marketing. “In the past couple of years whole films have been based around piecing together people’s lives from around the globe.
“Our brand is all about living ‘Outside 9 – 5’ where fun and excitement rule and life is about exploring and doing what you love.”
The competition will run throughout all of Fat Face’s 205 stores, on fatface.com and through a dedicated Facebook App. Fat Face will then sift through the thousands of images it is expecting to receive and award the winner with the ultimate get away prize; a weekend’s loan of a campervan in Dorset, an authentic airstream for the weekend, windsurf lessons ay OTC Weymouth and the opportunity to meet one of the UK’s top windsurfers, Bryony Shaw who will hopefully be leading the pack in this summer’s games!
Jenni Armstrong, co owner of Happy Days Retro Vacations explained: “When Fat Face asked us to be a partner in their summer competition we jumped at the chance. As a company, Fat Face’s philosophy and ethics are ones that we can really relate to. The 9-5 summer competition really struck a cord with us too. Happy Days Retro Vacations was born of a crazy passion for vintage Airstreams and a desire to escape office life and city living. It’s wonderful when a brand’s values match your own so perfectly!
The images that people share will be used to make a huge montage showing that despite the gloomy weather this summer the British public still know how to have fun and life by the mantra that Life is Out There!
Find out more and enter the competition on Facebook.