Billabong’s 6th annual Design For Humanity benefit (www.designforhumanity.com), will be held on Wednesday, July 25th, 2012. Billabong is excited to return to the legendary “NY Street” backlot of Paramount Studios in Hollywood. This massive fashion-music-art block party will offer three concert stages, DJ dance parties, a runway fashion show presenting one of a kind Billabong bikinis, organic food trucks, custom art gallery, a VIP street, and much more.

This year’s Design for Humanity will feel like a music festival offering multiple performances on three stages by some of today’s hottest bands and DJs. Indie rock bands Walk the Moon and Imagine Dragons will open the show followed by performances by American folk rock band The Lumineers and headliners Welsh alt rock band The Joy Formidable.

Guests will get an exclusive sneak peak of the Billabong Spring 2013 Billabong collection, which will be showcased in a runway show in conjunction with a number of one-of-a-kind custom pieces during the Design for Humanity event. This season’s collection combines universal tribal influences to create a strong graphic story. Lead by Billabong Women’s Design Director Mandy Fry, the collection is a sea of color with a play on patterns and textures influenced by Guatemalan and Persian textiles. Billabong collaborated with muralist and painter Maya Hayuk on the event artwork and swim collection, which will be unveiled as part of the runway show. Several of the looks will be available for purchase at billabong.com on the day of the event and the Maya Hayuk collection will be available for pre-sale starting on July 25th.

This year’s art show is titled UNLEARN | RELEARN featuring the works of over 25 artists including Maya Hayuk, Deedee Cheriel, Justin Krietmeyer, Chris Betting, Lisa Solberg, Damion Silver and Mark Warren Jacques, to name a few. The show will feature modern artists who work in various mediums including paint, photography as well as some tactile, 3D installations.

100% of this year’s ticket sales and proceeds from art auction and product collaboration sales are being donated to the Cultivate Foundation, a new foundation aimed at supporting people, organizations and institutions that are committed to making a better, more sustainable future through their work to improve individual family farms, the environment, as well as youth and education programs. The Cultivate Foundation is dedicated to “creating a sustainable, healthful and equitable food future.”

This year’s event is sponsored by Verizon, Sony Experia and Chipotle

Date: Wednesday, July 25, 2012
Doors open: at 7PM

Location: Paramount Studios, NY Streets Backlot in Hollywood CA, a 5-acre recreation of the eight distinct areas of the city -
Brooklyn, Brownstone, Financial District, Greenwich Village, Lower East Side, SoHo, Upper East Side and Washington Square

Tickets: Ticket Price: $30, VIP $99, 100% of proceeds from ticket sales benefit The Cultivate Foundation
TICKETS AVAILBALE AT – www.designforhumanity.com
Details: MUSIC: the Joy Formidable, Imagine Dragons, Walk the Moon and the Lumineers